Brand Sense Partners has brokered a new deal between grill manufacturer Weber-Stephen Products and Bryson Industries for a new line of premium grill-cleaning products.
New line will include a grill grate cleaner, grill exterior cleaner, stainless steel polish and stain remover, accompanied by non-abrasive scrubbing pads.
“For over sixty years Weber has been committed to developing innovative products that ensure customers have an enjoyable grilling experience. We are thrilled to have partnered with Bryson as they have demonstrated a unique ability to develop high performing and safe products that solve real consumer challenges,” says Mike Kempster Sr., executive vice president and chief marketing officer, Weber-Stephen Products. “The new line of Weber cleaners is a natural extension for our brand and will serve as a wonderful complement to our product portfolio.”
The Weber cleaning line will be available at hardware, grocery and specialty retailers across North America in spring 2013.