Brand Matter, owner of the Caribbean Joe and Ellen Tracy brands, has announced two new executive appointments: Arta Isovski has taken on the role of director of licensing and business development for Ellen Tracy and Julia Graham will now serve as retail marketing manager. 

In their new roles, Isovski will be responsible for all aspects of the Ellen Tracy brand while Graham will maintain overall brand coordination and business strategy for Caribbean Joe. Graham will also be responsible for corporate retail marketing, trade shows, photo shoots and social media for all Brand Matter corporate initiatives.

“Arta and Julia are two great additions to our team,” says Rick Platt, president, Brand Matter. “Their diverse and relevant professional experience ensures that all of our brands and licensees will continue to receive great attention from an industry veteran.”

With a unique background combining retail fashion consulting, brand management, business development, marketing and product development, Isovski possesses a strong knowledge of the fashion and accessories industries. She most recently served as senior brand manager for the luxury eyewear company, Marcolin where she managed brands such as Kenneth Cole, Covergirl, Swarovski, Roberto Cavalli, Tod's and D'Squared.  

Graham comes to Brand Matter from Vineyard Vines where she served as account executive. She was responsible for all facets of brand growth and development specializing in sales and marketing and worked closely with production, design, planning and merchandising.