In their new roles, Isovski will be responsible for all aspects of the Ellen Tracy brand while Graham will maintain overall brand coordination and business strategy for Caribbean Joe. Graham will also be responsible for corporate retail marketing, trade shows, photo shoots and social media for all Brand Matter corporate initiatives.
“Arta and Julia are two great additions to our team,” says Rick Platt, president, Brand Matter. “Their diverse and relevant professional experience ensures that all of our brands and licensees will continue to receive great attention from an industry veteran.”
With a unique background combining retail fashion consulting, brand management, business development, marketing and product development,
Graham comes to Brand Matter from Vineyard Vines where she served as account executive. She was responsible for all facets of brand growth and development specializing in sales and marketing and worked closely with production, design, planning and merchandising.
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