Returning to the September event are The Licensing Company with both its brands and entertainment divisions, as well as art-based licensor Bang on the Door.
First-time exhibitors signing up for the 2009 event include LazyTown, Hari Books, BRB Internacional, JP Flag Company, Kamhi World and Gidget Worldwide.
Italian animator Rainbow has also upgraded its presence at BLE with a larger stand and sponsorship of this year's visitor badges and lanyards.
New elements at BLE 2009 include product showcases, a Retail Buyers' Centre where retailers can receive impartial advice from a team of licensing experts, a Property Finder service and an Interactive Game Zone, launched last week.
Brand Licensing Europe 2009 takes place Sept. 30 and Oct. 1 at Olympia's Grand Hall in London.
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