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Brand Licensing Europe Opens Registration

Advanstar Licensing announced that registration has opened for Brand Licensing Europe 2011. This year’s event takes place Oct. 18-20 in Olympia’s Grand Hall London, and will continue to set the benchmark as the premier licensing exhibition in Europe.

Last year, Brand Licensing Europe broke all previous attendance records with 5,634 visitors, an increase of 16 percent over the previous year. Last year’s event also recorded a huge jump in overseas visitor numbers, increasing 37 percent over the previous year.

More than 6,000 retail buyers, licensees, consumer goods manufacturers, ad agencies and sales promotion professionals are expected to attend this year’s event from more than 60 countries.

"Brand Licensing Europe saw a record number of deals being announced on the show floor last year and more exhibitors from Europe than ever before, proving once again that it is the must-attend event for the European multi-million pound licensing industry,” says Humaira Kaiser, marketing director for Europe at Advanstar’s global licensing group. “With new initiatives being introduced for 2011 and 80 percent of floor space already sold, this year's show looks set to create even more business opportunities within the exciting world of brand licensing.”

To register, visit Admission is free until Oct. 17, after which it will cost £15 upon arrival at the event.

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