Brand Licensing Europe Hosts The Licensing Academy

Brand Licensing Europe is adding a 10-session seminar strand called The Licensing Academy to this October’s event. Over the two days, the Academy will cover a wide range of topics from the fundamentals of understanding how preschoolers interact with licensed product and getting the retail environment right when selling to kids, tweens, and parents through to new media trends, brand building and brand protection, pricing strategies, royalties, ethical packaging, and securing shelf space at retail.