The region’s three leading agencies are back with their lion’s share of top brands. New exhibitors include Studio 100, home of Maya the Bee; the Slovenian agent, Maat Entertainment; 4Kids Entertainment International and fashion and lifestyle brand specialists, Performance Brands. Here’s a taste of the brands, trends and events you will find at BLC&EE next week.
Central and Eastern Europe’s three largest licensing agencies are in Budapest with representations covering all the major film and TV studios as well as character, lifestyle and sports brands.
First-time exhibitor Maat Entertainment will present five brands at Budapest including the animated series, Umko, which was first broadcast in Slovenia in 2007.
Grani and Partners (part of the Giochi Preziosi Group) will offer its comprehensive range of licensed promotional items and gadgets and aims to meet companies from all product sectors to collaborate on licensed promotions.
BLC&EE will present five seminars this year, each one tailored to doing business in the Central and Eastern European region.
For full details about BLC&EE, visit
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