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Brand Licensing C&EE Preview

Top agents, new kids on the block, and international fashion brands characterise this year’s Brand Licensing Central & Eastern Europe, reports European editor Sam Philips. BLC&EE visitors are promised an intensive two days of meetings with t

BLC&EE visitors are promised an intensive two days of meetings with top exhibitors; a networking reception; five seminars and a host of worthwhile encounters to be made over a glass of Hungarian coffee at the Grand Corinthia Hotel.

The region’s three leading agencies are back with their lion’s share of top brands. New exhibitors include Studio 100, home of Maya the Bee; the Slovenian agent, Maat Entertainment; 4Kids Entertainment International and fashion and lifestyle brand specialists, Performance Brands. Here’s a taste of the brands, trends and events you will find at BLC&EE next week.

The Region’s Top Agents
Central and Eastern Europe’s three largest licensing agencies are in Budapest with representations covering all the major film and TV studios as well as character, lifestyle and sports brands.

Also On the Show Floor
First-time exhibitor Maat Entertainment will present five brands at Budapest including the animated series, Umko, which was first broadcast in Slovenia in 2007.

Trends and Regional Know-How
Grani and Partners (part of the Giochi Preziosi Group) will offer its comprehensive range of licensed promotional items and gadgets and aims to meet companies from all product sectors to collaborate on licensed promotions.

The Licensing Academy
BLC&EE will present five seminars this year, each one tailored to doing business in the Central and Eastern European region.

For full details about BLC&EE, visit www.brandlicensing-budapest.com.

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