Brand Licensing 2007 "Biggest Ever"

This year’s Brand Licensing Europe, held at London’s Olympia last week, was the biggest ever, as initial figures reveal a 7 percent increase in attendance and a massive 30 percent increase in European visitors. According to show owner Ad

April 6, 2018

This year’s Brand Licensing Europe, held at London’s Olympia last week, was the biggest ever, as initial figures reveal a 7 percent increase in attendance and a massive 30 percent increase in European visitors. According to show owner Advanstar Communications (parent company of

License! Global

), this achievement is reflective of the event’s rebrand in 2007 to Brand Licensing Europe, and the organizer’s increased marketing and PR activity designed to make the event more representative of the European licensing market.

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