Beef ‘O’ Brady’s, the U.S. chain of more than 220 neighborhood family sports pubs, has selected Los Angeles-based consumer products agency Brand Central to represent its foodservice brand.
Beef ‘O’ Brady’s joins Brand Central’s portfolio of food and beverage brands, which include Kellogg’s, Keebler, Dr Pepper Snapple Group and Baja Fresh.
Brand Central will extend the Beef ’O’ Brady’s brand into retail categories such as frozen meals, tailgate food and sauces.
“In the current economic climate consumers are seeking great restaurant quality food at an affordable price at home,” says Ross Misher, chief executive officer of Brand Central. “From high quality frozen wings to iconic appetizers, Beef ŒO’ Brady’s will be a great brand for top consumer packaged goods manufacturers to develop a full line of food to bring to retail. We are thrilled to have this great brand in our restaurant portfolio.”