April 6, 2018
BCP Imports has selected Brand Central to lead a licensing program for latest kids' craze Sillybandz. The agent is seeking licenses in sports, television, entertainment icons and films to put on the collectible rubber band bracelets.
In addition, Brand Central is in talks with potential manufacturers for Sillybandz brand extensions in apparel, headwear, arts and crafts, confections and iPhone apps.
Sillybandz joins Brand Central's client roster, which also includes Kellogg's, Keebler, Necco Sweethearts, Dr Pepper Snapple Group, Gaiam, Allstar Products Group and Mark Burnett Productions.
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