Brand Central will extend the Baja Fresh restaurant into new product categories ranging from fresh refrigerated food offerings to salsas and condiments.
"In this economic climate, there has been a tremendous increase in restaurant meals eaten at home," says Ross Misher, chief executive officer of Brand Central. "Baja Fresh is a market leader in Mexican food and their popular offerings will translate seamlessly into a consumer products program at retail that will allow consumers to enjoy their Baja Fresh menu favorites at home."
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