Andrea Brent was promoted to vice president of consumer products at Brand Central. She joined the company in 2006.
Prior to working at Brand Central, Brent served at Fox's licensing and merchandising division, managing licensing agreements for film and television properties. She also worked as a public relations manager at Arista Records, a division of Sony BMG Music Entertainment.
"Andrea has been an instrumental asset to the company over the past four years by executing new business strategies to drive significant sales growth and building meaningful licensing partnerships for our client roster," says Ross Misher, chief executive officer of Brand Central. "In her expanded role, Andrea will lead client management and business development for the agency, working with our portfolio of national brands such as Coleman, Kellogg's, Dr Pepper Snapple Group, Seventh Generation and more, in a commitment to provide hands-on personalized service to our clients."