“With our New York office, we will be able to better serve our clients on a bi-coastal basis and compete more effectively with East Coast-based licensing agencies,” says Ross Misher, chief executive officer, Brand Central. “With teams on the ground in both Los Angeles and New York, we will be closer to our clients, potential partners and retailers that will enhance our ability to bring opportunities to market.”

Jodi Bogdanoff will lead the New York office as director of licensing. She will report to Andrew Lelchuk, executive vice president, sales and marketing. Bogdanoff recently held posts with 4Kids Entertainment, Marvel Entertainment and Bravado International Group.

“Jodi is uniquely qualified to help us build our business through her deep relationships with licensees and retailers across many categories,” says Lelchuk. “She has a successful track record and will be a great asset to our team.”