Brand Central has appointed Andrew Lelchuk executive vice president of business development and marketing.

Lelchuk will be head up business development and marketing activities for the agency including such as Kellogg’s, Dr. Pepper Snapple Group, Baja Fresh, Jarden Corporation, Mark Burnett Productions, Seventh Generation and many more. Lelchuk was most recently vice president of marketing at Encore Software.

“Andrew has a phenomenal track record in the licensing industry and one of the rare executives who has worked on all sides of the business–as a retailer, as a licensee and as a licensor–and across a variety of licensing categories such as food and beverage, interactive media, entertainment, fashion and home with best in class companies like Coca-Cola, Namco Bandai, Walt Disney, Op and Ralph Lauren," says Ross Misher, chief executive officer of Brand Central. "Andrew joins us at a time of explosive growth for the company and we are confident he will be instrumental in helping our clients reach their full licensing potential.”