Beekman 1802, the brand behind the TV show “The Fabulous Beekman Boys” has retained Brand Central as its exclusive licensing agency.
The brand includes “The Fabulous Beekman Boys,” which aired on Planet Green and is premiering on The Cooking Channel later this year, as well as book deals, and Beekman-branded product lines.
Beekman 1802 creates specialty home, beauty and food products that can currently be found at Henri Bendel, Anthropologie and Williams-Sonoma. Brand Central plans to expand the brand beyond the specialty market into a comprehensive collection of products targeted to a broader audience.
“Beekman 1802 has created a refreshing, distinctive brand that is all about seasonal living,” says Ross Misher, chief executive officer, Brand Central. “From farm to table food products to home items that deliver a country style with a modern twist, Beekman 1802 taps into a trend that is booming across the country. With a hit show, popular books and a growing product line, this brand has it all.”