This licensing partnership will enable Bradford to negotiate deals, lead the product development process and represent the trademarks with retailers on behalf of Cuauhtémoc Moctezuma.
Bradford Licensing will initiate differentiate strategies for each of Cuauhtémoc Moctezuma’s brands in a global effort. This year’s program will leverage brand platforms such as the Dos Equis’ communication campaign of “The Most Interesting Man” and Tecate´s sponsorships of top boxing matches.
“Dos Equis and Tecate are powerful brands and our licensing plans will make them thrive even further in the marketplace,” says Michelle Minieri, president of Bradford Licensing. “We project a strong program that will help to build awareness to the brands for the long term.”
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