At the show, Bradford Licensing will be introducing its Denise Richards and The Wannabes Starring Savvy programs. Bradford is seeking brand extensions for Richards in hair products, swimwear, pilates wear and pet products. The agency plans to announce international product partners for tween TV series "The Wannabes Starring Savvy" at the expo.
Meanwhile, Bradford will also display a Pepsi-branded men's and women's fashion line from Brazil.
Bradford Licensing's new website can be found at bradfordlicensing.com.
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