A joint venture deal was secured between New Jersey-based Bradford Licensing and Franchise India Group to form Bradford Licensing India.

Current Bradford Licensing clients will be rolled into BLI's roster for expansion throughout India. Partners include Pepsi, 7 Up, Mountain Dew, The Wannabes starring Savvy, King Kong, Zorro, Beverly Hills and Marilyn by Sam Shaw, Pampered Girls, Denise Richards, Guinness World Records, Shiv Khera and Harbhajan Singh.

"India is a country filled with opportunities for licensing, and ready for significant expansion," says Michelle Minieri, president of Bradford Licensing. "As a byproduct of globalization, increased competition and industrialization, licensing is becoming critical to the success of business growth. I am confident that this synergistic relationship now known as Bradford License India is the ideal match that will generate some very exciting business opportunities. The process of building the infrastructure is now under way with critical team members working throughout India to acclimate the local team to the world of licensing."

Besides bases in the U.S. and now India, Bradford Licensing also has a presence in Europe and China.