Braben successfully took the show—and the licensing industry—into new media sectors in 2010. Headline results included coverage on BBC Breakfast Business, mediaGuardian,
BBC Radio 5 Live "Wake Up to Money,"
magazine and Sky News.
"We are delighted to be continuing our relationship with Braben in 2011," says Humaira Kaiser, marketing director of Brand Licensing Europe 2011. "The media coverage in 2010 far exceeded our expectations and showed us just how compelling the licensing story can be. We are very excited to be starting the media program for Brand Licensing Europe 2011 and will continue to look at ways to increase the media exposure we can offer our exhibitors."
BLE will be held Oct. 18 to 20, 2011, at The Grand Hall, Olympia in London.
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