Boom to Bring Lifestyle Brands to Europe

Boom will work with Thomaspaul’s U.S. agent Product Lounge to bring the fashion-inspired homeware brand to Europe, securing partners in a range of home and gift categories including rugs, bedding and social expression.

Boom will also work with Product Lounge to secure European licensing partners for the archives of Alfred Shaheen, which include more than 600 designs inspired by his home in Hawaii. Boom plans to bring the brand to apparel, sportswear and outdoor furnishings in Europe.

Visit the

L!G Facebook

page to see Elvis sporting one of Shaheen’s famous Hawaii shirts.