Bonnier has appointed Julie Smartz as the new vice president and general manager of brand development. Smartz’s primary responsibilities will be brand licensing, retail development and strategic partnerships.

Smartz joins Bonnier from Source Interlink Media, where she also served as vice president and general manager of brand development. Prior to that she headed up retail development for Mattel-branded consumer products.

“Bonnier Corp. brands have fantastic reach and awareness,” says Smartz. “I’m thrilled about the opportunity to work on brand extensions, new partnerships and consumer products for a portfolio of this caliber.”