Bonnier Names VP of Brand Development

Bonnier has appointed Julie Smartz as the new vice president and general manager of brand development. Smartz’s primary responsibilities will be brand licensing, retail development and strategic partnerships.Smartz joins Bonnier from Source Interlin

April 6, 2018

Bonnier Names VP of Brand Development
JulieSmartz.jpg

Bonnier has appointed Julie Smartz as the new vice president and general manager of brand development. Smartz’s primary responsibilities will be brand licensing, retail development and strategic partnerships.

Smartz joins Bonnier from Source Interlink Media, where she also served as vice president and general manager of brand development. Prior to that she headed up retail development for Mattel-branded consumer products.

“Bonnier Corp. brands have fantastic reach and awareness,” says Smartz. “I’m thrilled about the opportunity to work on brand extensions, new partnerships and consumer products for a portfolio of this caliber.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.