The Bongo line for September will include apparel and other lifestyle-related categories. Audrina Patridge of MTV's "The Hills" will serve as spokeswoman for the marketing campaign.
"We have experienced the strength and success of working with Sears Holdings with our Joe Boxer and Cannon brands and we are excited to work with John Goodman and his team to roll out Bongo at both Kmart and Sears," says Yehuda Shmidman, executive vice president of operation at Iconix.
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