April 6, 2018
Sears Holdings and Iconix Brand Group have teamed up to re-launch juniors' brand Bongo this fall at Sears and Kmart stores. The long-term direct-to-retail deal is the third between Iconix and the retailer.
The Bongo line for September will include apparel and other lifestyle-related categories. Audrina Patridge of MTV's "The Hills" will serve as spokeswoman for the marketing campaign.
"We have experienced the strength and success of working with Sears Holdings with our Joe Boxer and Cannon brands and we are excited to work with John Goodman and his team to roll out Bongo at both Kmart and Sears," says Yehuda Shmidman, executive vice president of operation at Iconix.
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