The Bon-Ton Stores Inc. has signed a license and design agreement with Victor Alfaro, an international designer, for an exclusive private brand collection, Victor by Victor Alfaro, which includes misses’, petite’s, and women’s apparel, as well as shoes, accessories, jewelry, and handbags. Ultimately, the brand may extend into men’s and home. Under the agreement, which was structured by ACI Licensing as the licensing agency on behalf of Victor Alfaro, the collection will be designed by Victor Alfaro. Bon-Ton will manage the sourcing, manufacturing, distribution and marketing of the collection.

Bud Bergren, President and Chief Executive Officer of Bon-Ton, says, “The distinctive styling, quality, and the value of this exclusive line strengthens Bon-Ton stores’ position as a destination for fashionable, exclusive apparel and accessories. The collection will have a broad appeal as it crosses a wide range of age groups and demographics.”

The Victor by Victor Alfaro line will launch in Sept. 2008, complete with a media and marketing program, fashion shows, and personal appearances by Victor Alfaro. The new line will be sold in 153 stores initially and expand to all stores in spring 2009.