Bon-Ton Stores Sign Designer Victor Alfaro to Licensing Agreement

The Bon-Ton Stores Inc. has signed a license and design agreement with Victor Alfaro, an international designer, for an exclusive private brand collection, Victor by Victor Alfaro, which includes misses’, petite’s, and women’s apparel, as well as shoes, accessories, jewelry, and handbags. Ultimately, the brand may extend into men’s and home. Under the agreement, which was structured by ACI Licensing as the licensing agency on behalf of Victor Alfaro, the collection will be designed by Victor Alfaro. Bon-Ton will manage the sourcing, manufacturing, distribution and marketing of the collection.