Bob the Builder will support Shelter in its mission to highlight the housing issues that face children and families in the U.K., while raising money to ensure that the next generation of children has the chance for a brighter future. The partnership will provide innovative fundraising routes for Shelter and will also enable the charity to explore and engage with different audiences, helping raise awareness of the work the charity does with children and families.
Activity will commence at a cinematic premiere of Bob's new feature-length special
Legend of the Golden Hammer
on May 15 in London's Leicester Square. Further projects include cause-related marketing initiatives at major U.K. retailers, communication plans to schools and nurseries and new Bob/Shelter co-branded fundraising campaigns.
"The specific needs of children can often be overlooked
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