Bob's Lends Can-Do Spirit to Shelter

HIT Entertainment has signed a three-year partnership that lends the "can-do" spirit of Bob the Builder to the housing and homelessness charity Shelter.Bob the Builder will support Shelter in its mission to highlight the housing issues that face

April 6, 2018

HIT Entertainment has signed a three-year partnership that lends the "can-do" spirit of Bob the Builder to the housing and homelessness charity Shelter.

Bob the Builder will support Shelter in its mission to highlight the housing issues that face children and families in the U.K., while raising money to ensure that the next generation of children has the chance for a brighter future. The partnership will provide innovative fundraising routes for Shelter and will also enable the charity to explore and engage with different audiences, helping raise awareness of the work the charity does with children and families.

Activity will commence at a cinematic premiere of Bob's new feature-length special

Legend of the Golden Hammer

on May 15 in London's Leicester Square. Further projects include cause-related marketing initiatives at major U.K. retailers, communication plans to schools and nurseries and new Bob/Shelter co-branded fundraising campaigns.

"The specific needs of children can often be overlooked

when families find themselves homeless and this can have a devastating impact on the children and young people involved," says Louise Parkes, director of fundraising at Shelter. "This partnership with Bob the Builder will provide a great opportunity to showcase the work that Shelter does and also raise vital funds for these services. We are grateful to Bob for lending us his positive spirit to help us build the way to a brighter future for thousands of homeless and badly housed families across the country."

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