Bob Joins Sam at Character Options

Character Options has been named new UK toy licensee for the HIT Entertainment brand Bob the Builder. The appointment reflects the work the UK licensee has done with another Hit property, Fireman Sam. Character Options' new line of Bob the Builder toys wi

April 6, 2018

Character Options has been named new UK toy licensee for the HIT Entertainment brand Bob the Builder. The appointment reflects the work the UK licensee has done with another Hit property, Fireman Sam. Character Options' new line of Bob the Builder toys will launch for autumn-winter 2011.

The new CGI format of the "Bob the Builder" series started airing in April, forming part of Hit's efforts to invigorate the brand, as well as its consumer products. John Owens tells

License! Global,

"It gives the whole programme and brand a new impetus as it evolves into a more energised and dynamic show." Other initiatives in 2011 include the DVD special, "Bob's Dino Dig" (release date April) and a live tour.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.