HIT Entertainment signed a licensing agreement with The Good Food Village for the launch of Secret Shapes cheese in the UK. Bob the Builder will be the “shape” of the first product line due in stores in March. The launch will be supported

April 6, 2018

1 Min Read

HIT Entertainment signed a licensing agreement with The Good Food Village for the launch of Secret Shapes cheese in the UK. Bob the Builder will be the “shape” of the first product line due in stores in March. The launch will be supported by TV and print advertising, a sampling campaign, PR, and competitions, with Bob lending a helping hand at key locations throughout the UK.

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