Bob the Builder Plays Nintendo Wii

HIT Entertainment's deal with Mastertronic to create the first Nintendo Wii Bob the Builder game has come to fruition as the Nintendo Wii game launches in the U.K. this month.Bob the Builder: Festival of Fun targets young fans and is designed to encourage

April 6, 2018

HIT Entertainment's deal with Mastertronic to create the first Nintendo Wii Bob the Builder game has come to fruition as the Nintendo Wii game launches in the U.K. this month.

Bob the Builder: Festival of Fun targets young fans and is designed to encourage interactive play between parent and child. Launched earlier this month, Bob the Builder: Festival of Fun on Wii is now selling out across retailers in the U.K.

Festival of Fun was developed by designer Blast! Entertainment and features a parental play mode so that both parent and child can play Bob the Builder-themed games together. The Wii game also features simple challenges that preschoolers can enjoy on their own.

"Gaming presents an important growth market for our business, offering opportunities to extend the brand into a new sector of the licensing industry and reaching Bob the Builder fans in a new and interactive way," says Martin Adams, HIT senior director home entertainment for U.K. and EMEA.

"Bob the Builder: Festival of Fun Wii

is a fun and colorful gaming experience for children and parents that reflects the spirit of the TV series and incorporates a great balance of fun and learning with all their favorite characters, engaging tasks and diverse challenges," says Kirsty Payne, Mastertronic's marketing manager.

Mastertronic is distributing the game in PAL regions including the U.K., EMEA, Australia and New Zealand.

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