Bob the Builder: Festival of Fun targets young fans and is designed to encourage interactive play between parent and child. Launched earlier this month, Bob the Builder: Festival of Fun on Wii is now selling out across retailers in the U.K.
Festival of Fun was developed by designer Blast! Entertainment and features a parental play mode so that both parent and child can play Bob the Builder-themed games together. The Wii game also features simple challenges that preschoolers can enjoy on their own.
"Gaming presents an important growth market for our business, offering opportunities to extend the brand into a new sector of the licensing industry and reaching Bob the Builder fans in a new and interactive way," says Martin Adams, HIT senior director home entertainment for U.K. and EMEA.
"Bob the Builder: Festival of Fun Wii
Mastertronic is distributing the game in PAL regions including the U.K., EMEA, Australia and New Zealand.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.