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BMW Times New Deal

BMW has partnered with Ball Watch Company to launch a line of BMW branded watches, each to share the spirit and values of the car company. Global Icons, brand licensing agency for BMW, brokered the deal. The range of watches will pay homage to the “

The range of watches will pay homage to the “distinctive hallmarks of BMW vehicles,” incorporating technical advances such as the patented anti-shock system, Amortiser.

“While searching for a compatible watch-maker to pair with BMW, we found, in Ball Watch, the essential craftsmanship and expertise necessary to creating an exceptional collection,” says Jeff Lotman, chief executive officer, Global Icons. “Aligning BMW’s superior automotive engineering and visual dynamics with Ball Watch’s accomplished artistry in watch-making, drives the BMW experience into new brand extensions and distribution channels, creating new opportunities for consumers to interact with the global brand.”

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