“While searching for a compatible watch-maker to pair with BMW, we found, in Ball Watch, the essential craftsmanship and expertise necessary to creating an exceptional collection,” says Jeff Lotman, chief executive officer, Global Icons. “Aligning BMW’s superior automotive engineering and visual dynamics with Ball Watch’s accomplished artistry in watch-making, drives the BMW experience into new brand extensions and distribution channels, creating new opportunities for consumers to interact with the global brand.”
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