Blues Clothing, which supplies licensed apparel in the UK and throughout Europe, has signed a five-year distribution deal for Germany, Austria, and Switzerland with Miles Fashion.

Blues has had a presence in Germany for over 15 years, but the new agreement with Miles marks the beginning of an exclusive relationship between two major apparel companies. Says Blues chairman Matthew Wheeler, “This new agreement is a very exciting development for the company as it further strengthens our European network. Miles Fashion is a strong partner with a great pedigree in designing, producing, and distributing clothing in the biggest economy in Europe.” 

Miles Fashion will distribute Blues Clothing’s apparel from a list of properties such as Disney, The Simpsons, Marvel, Ben 10, Fifi and The Flowertots, Hello Kitty and Mr. Men.