Launching in fall 2011, Blueprint's new collection will feature Badtz Maru, Chococat, Keroppi, Kuromi, My Melody and Charmmy Kitty, the six characters that have been launched into the U.K. market in line with Sanrio's 50th anniversary.
"Blueprint has a long-standing relationship with Sanrio and its stationery has played a pivotal role in helping build the Hello Kitty brand in the U.K.," says Libby Grant, brand director at Fluid World. "We believe that this success will be replicated in the new and exciting range of stationery that lends itself perfectly to the collectability of the additional characters."
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