ll phases of the experience—from booking the flight to experiencing the Blue Man brand inside the carrier’s aircraft on cups, napkins, overhead bins, service carts, and on in-flight crew uniforms. The Blue Man Group image will also be featured on the exterior of the Allegiant aircraft.

In a mutual advertising relationship, the Allegiant brand will be incorporated into the Blue Man Group Las Vegas show, including the Allegiant logo on the aircraft featured during the show and an official Allegiant-sponsored VIP room. In addition, the brands will be shared in select advertising campaigns with Blue Man Group featured in Allegiant advertising and Allegiant featured in certain Blue Man Group advertising.

As part of the program, Allegiant customers will have the opportunity to purchase tickets to Blue Man Group at The Venetian directly either by booking through the Allegiant Web site, at select airport locations, through the company’s call-center, or in-flight. As an added bonus, customers will receive an exclusive incentive valued at more than $50 when purchasing tickets to the show through Allegiant.