BLT is developing consumer products efforts for BGCA in apparel, sports, games, crafts, back-to-school, publishing and holiday. The program will leverage the club's assets such as celebrity alumni, member art and its national brand campaigns, as well as its 100-year heritage.
Meanwhile, MAF's licensing program will include categories such as health and safety, pet toys, plush, apparel and products for the veterinary community. MAF was founded by Dr. Mark L. Morris in 1948 and benefits health and welfare research for animals.
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