Both
and
have significant licensing programs that span multiple categories, as reported by
License! Global
magazine.
The summer blockbuster films already in theaters have dominated international box office gross receipts. In addition, each film has a raft of consumer products partners placing licensed merchandise with retailers.
Following is a quick reference list to the top franchises and their total global box office receipts, as reported by Box Office Mojo.
*
Thor
- $264 million
*
X-Men: First Class
- $200 million
*
Transformers: Dark of the
- $386 million
Several major titles expected to perform strongly will be released later this summer, including:
*
Captain America: The First Avenger
- July 22
*
Cowboys vs. Aliens
- July 29
*
The Smurfs
- July 29
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.