The initial line features stars such as Aaron Rodgers and Clay Matthews of the Green Bay Packers; Peyton Manning of the Indianapolis Colts; and Troy Polamalu and Ben Roethlisberger of the Pittsburgh Steelers. Each Bleacher Creature plush character is dressed in his team uniform.

"Now children can hang out with football stars such as Tony Romo, Adrian Peterson and Drew Brees whenever they want," says Matthew Hoffman, founder of Bleacher Creatures. "Our lineup of NFL player plush characters and hand puppets turn your favorite players into your kids’ favorite toys, encouraging fun, inspiration and play.”