BLE Touts 50 New Exhibitors; Online Registration Now Open

Registration is live online for Brand Licensing Europe, taking place Sept. 28 to 30 at Olympia in London. The Advanstar Global Licensing Group recently extended BLE from two to three days, expanded its show floor by 50 percent from last year and added 50

April 6, 2018

New companies exhibiting at this year's show include Skechers, King Features, Hidden City Games, Sega, Lucasfilm and Paramount. Meanwhile, CPLG and Hasbro are back as exhibitors. Many agencies and licensors from mainland Europe are expected. They include Plus Licens, Atlantyca, Rainbow, Giochi Preziosi, BRB and IMPS. The art and design section is nearly sold out, as well as the screening suite. Licensing Academy new initiatives for 2010 include a retail mentoring program, with Sainsbury's and Mothercare among the first to join, and a challenge for new licensing concepts, called "License It!"—an opportunity for new properties to pitch their creative appeal and licensing potential to a panel of experts for advice, critique and a winner.

"The

show has grown consistently year-on-year and is now well-established as the place to do licensing business in Europe," Jessica Blue, event director, tells

License! Global.

"We strive to deliver an event that brings world-class brands together with the decision makers that can take those brands to the consumer. BLE is now a 'must' for your diary."

Click here to register for Brand Licensing Europe 2010.

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