BLE Reports Record Attendance

This year’s Brand Licensing Europe, which took place last week in London, was the best attended show in the event’s 14-year history, with a 23 percent increase in attendees and a 20 percent boost in the number of exhibitors. 
The combine

April 6, 2018

BLE Reports Record Attendance
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This year’s Brand Licensing Europe, which took place last week in London, was the best attended show in the event’s 14-year history, with a 23 percent increase in attendees and a 20 percent boost in the number of exhibitors. 


The combined number of visitors and exhibitors topped 9,000 with attendance from outside the U.K. up 17 percent, exemplifying the show’s place as the must-attend event for the European licensing industry.

Attendance from retailers increased 14 percent with participation from Avon Products, Asda Stores, Boots, Carrefour, Debenhams, John Lewis, Marks and Spencer, Tesco Stores, Top Shop and Sainsbury’s Supermarkets making appearances.

“We are thrilled with the results of this year’s show and have worked hard to ensure the event reflects the needs of our visitors and exhibitors,” says Jessica Blue, event director, BLE. “We have really focused on increasing attendance from retail and from across Europe. The feedback from exhibitors and visitors has indicated that we have

achieved this, and we look forward to making the event even bigger and better in 2013.”


Plans for BLE 2013 are already in place with 74 percent of floor space sold. Next year’s event will be merchandised into three key segments: Art, Design & Image; Entertainment & Character; and Brands, to create the ultimate shopping experience for retailers, licensees and sales promotion professionals.

Brand Licensing Europe 2013 will take place Oct. 15-17 at the Olympia exhibition hall in London.

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