License This! The Next Big Thing is open to new property ideas with roots in publishing, art and design or television. The overall winner will receive a fully furnished stand at Brand Licensing Europe 2011, worth an estimated £4,500 ($7,000) and the chance to showcase their property to more than 4,000 retailers, manufacturers and sales professionals.
"The launch of License This! within the ever-growing Licensing Academy agenda will offer the creators a fantastic opportunity to promote their property, while gaining valuable insight from a group of industry experts," says Jessica Blue, event director of Brand Licensing Europe 2010.
A panel of judges, chaired by Helen McAleer (managing director of Walker Books), will choose a shortlist of four entries to present their idea live at the show
Property creators and owners can submit their entries at
. Brand Licensing Europe will be held Sept. 28 to 30 at London's Grand Hall, Olympia.
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