The 2011 event was hailed as the biggest and busiest in the show’s history. More than 250 companies exhibited and 5,600 retailers, licensees and sales promotion professionals filled the halls for the three-day show.
More than 70 percent of the floor plan for the 2012 show is already sold to over 150 exhibitors, including BBC Worldwide Licensing, Chupa Chups, Hasbro Entertainment & Licensing, JCB Consumer Products, Nickelodeon Consumer Products and Sony Pictures Consumer Products.
New exhibitors include Endemol Worldwide Brands, Hot Pickle, Global Merchandising Services Ltd., MGA Entertainment, Museum of London, Royal Opera House, Sally King Design and Silvergate Media.
For more information please visit www.brandlicensing.eu.