The expansion of the show to a three-day exhibition for the first time also had a significant impact. Many first-time visitors attended the event on day 3. Around 1-in-7 of the total visitor audience revisited the show on day 3 to take advantage of the additional time. Exhibitor numbers jumped from 176 in 2009 to 236 in 2010, representing a 40 percent larger floor space.
One hundred and fifty exhibitors have already signed up to exhibit in 2011 and 70 percent of the 2011 floor space available has already been sold.
"Brand Licensing Europe has really come of age in 2010—we've exceeded all of our expectations, to become the most successful and well-attended event in our 12-year
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