Latest signings include Caroline Mickler, The Compost Heap, Coolabi, Dooodolls Design, FremantleMedia Enterprises, Halliwells LLP, HarperCollins, Hidden City Entertainment (Bella Sara), Ignition Licensing, Intellectual Property Office, Iona Design, Loretta the Cat, Lucasfilm, Mediatoon Licensing, Metrostar, Museum of London, Plus Licens & Design AB, Sega Corporation, Softies & Cuties, Space Enterprises, The Bright Group International and Warner Bros. Consumer Products.
Other top names to have signed up for the first time this year include Skechers, Lucasfilm, Hasbro, Paramount Licensing, Biplano SA, Backstage Srl and Iconix Europe.
BLE has appointed Braben to manage its European PR brief for the 2010 show. The aim for this year is
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