Black Sabbath, has signed a merchandising deal with Bravado, a division of Universal Music Group.
Bravado will commemorate the launch of the Black Sabbath collection with contests in the U.S., U.K. and Germany for fans and budding t-shirt designers to create their own Black Sabbath-inspired merchandise.
In the U.S., Hot Topic will sponsor a design your own Black Sabbath t-shirt contest, and in the U.K., HMV will sponsor the same. One winner in each country will have their creation sold exclusively in stores. The winning designer will also receive a lithograph signed by the members of Black Sabbath.
In Germany, mail-order company EMP will sponsor the contest, with the winning design sold exclusively in their catalog and online.
"Bravado is dedicated to working with the most talented and most popular artists of our time," says Tom Bennett, chief executive officer, Bravado. "To many, Black Sabbath transcends their music. They not only created a genre, but they then elevated it to have a place in pop culture. I can't wait to see what kind of products they will create with us."