More than 212 million consumers visited stores and online over this year's Black Friday weekend compared to 195 million in 2009, according to the National Retail Federation. Total U.S. spending reportedly reached an estimated $45 billion.
The weekend saw 9.5 percent of shoppers beginning their shopping at midnight on Black Friday, compared to only 3.3 percent last year. The average shopper, according to the NRF survey (conducted by BIGresearch) spent $365.34—up from last year's $343.31.
"While Black Friday weekend is not always an indicator of holiday season performance, retailers should be encouraged that a focus on value and discretionary gifts has shoppers in the spirit to spend," says Matthew Shay, NRF's president and chief executive officer. "As retailers look ahead to the first few weeks of December, it will be important for them to keep momentum going with savings and incentives that holiday shoppers simply can't pass up."
Meanwhile, 106.9 million Americans were expected to have shopped yesterday on Cyber Monday, according to a survey conducted for Shop.org by BIGresearch. Last year, the study predicted 96.5 million had planned to make purchases on the Monday following Thanksgiving. In addition, another survey from NRF reported that nearly 9-out-of-10 retailers (88.2 percent) were touting a special promotion on Cyber Monday. The number has grow steadily since 2007, when 72.2 percent had planned promotions.