April 6, 2018
According to the NRF, last year showed a greater emphasis on high-definition televisions, but this year’s focus is on digital photo frames, laptops, and cashmere sweaters. Shoppers were also most likely to scoop up clothing or clothing accessories (46.8%) as well as books, CDs, DVDs, videos, or video games (41.7%). Consumer electronics were also quite popular with 35.7% of shoppers, as were toys (28.2%), and gift cards (21%). Based on the weekend sales, the NRF says it continues to project that holiday sales will rise 4% this year to $474.5 billion.
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