Black Friday Numbers Forecast Holiday Sales

Consumers were eager to spring up early after the Thanksgiving holiday to get ahead start on scooping discounts at retail stores nationwide. The National Retail Federation (NRF) spent the long Thanksgiving weekend crunching numbers—and reports t

April 6, 2018

Consumers were eager to spring up early after the Thanksgiving holiday to get ahead start on scooping discounts at retail stores nationwide. The National Retail Federation (NRF) spent the long Thanksgiving weekend crunching numbers—and reports that consumers favor the ever-earlier hours of Black Friday—with 14.3% of shoppers hard at it by 4 a.m., compared to 12.4% last year. While shopping traffic was up 4.8% compared to last year, the 147 million American shoppers spent about $347.44, down 3.5% from last year. Apparently men outspent women, $393.63 to $303.95.



According to the NRF, last year showed a greater emphasis on high-definition televisions, but this year’s focus is on digital photo frames, laptops, and cashmere sweaters. Shoppers were also most likely to scoop up clothing or clothing accessories (46.8%) as well as books, CDs, DVDs, videos, or video games (41.7%). Consumer electronics were also quite popular with 35.7% of shoppers, as were toys (28.2%), and gift cards (21%). Based on the weekend sales, the NRF says it continues to project that holiday sales will rise 4% this year to $474.5 billion.


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