License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Bioworld to Make SPAM Line

Firefly Brand Management has appointed Bioworld Merchandising as the master apparel partner for Hormel Foods’ SPAM brand. Bioworld plans to create collections of SPAM apparel, headwear and accessories, available at retail this winter.“The SPAM

Apr 06, 2018

Firefly Brand Management has appointed Bioworld Merchandising as the master apparel partner for Hormel Foods’ SPAM brand.

Bioworld plans to create collections of SPAM apparel, headwear and accessories, available at retail this winter.

“The SPAM brand has a unique emotional connection to consumers that reaches a wide demographic and spans many countries around the world,” says Cynthia Modders, president, Firefly. “The SPAM brand is part of American Heritage, and consumers feel that intrinsic connection.”

Hide comments

Load More

Comments

Plain text