Rodale, NBC Universal and Reveille have extended its popular weight loss program The Biggest Loser Club, based on the reality competition series, to corporate wellness programs.
Humana, based in Louisville, Ky., is the first company to sign up for the corporate membership service and will be offering the program to interested employees.
The Biggest Loser Club includes an online companion website, offering customized editorial content, an interactive community, progress tracking and personalized meal and fitness plans.
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