Bic Lighter Signs On Dale Earnhardt, Jr.

The Broad Street Licensing Group brokered an exclusive licensing deal for Bic USA Inc., and NASCAR star Dale Earnhardt Jr. for disposable lighters featuring Dale Jr.’s image. Dale Jr. is a 17-time winner in the NASCAR Sprint Cup Series, and recen

April 6, 2018

The Broad Street Licensing Group brokered an exclusive licensing deal for Bic USA Inc., and NASCAR star Dale Earnhardt Jr. for disposable lighters featuring Dale Jr.’s image. Dale Jr. is a 17-time winner in the NASCAR Sprint Cup Series, and recently was voted NASCAR’s Most Popular Driver for the fifth consecutive time.



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