Children's sections within BHS' 123 in-store restaurants have been rebranded to Cartoon Network Kids Corners, which include signage and food packaging featuring Ben 10, Chowder, Flapjack and Foster's Home for Imaginary Friends.

The kids' menu includes a Cartoon Network lunchbox with a selection of items such as sandwiches, jellies, yogurts and drinks. The meals come with a free piece of fruit, an activity sheet and crayons. A "Pick and Mix" option is also available at 35 in-store restaurants, where kids can choose five food items for their lunchbox.

"We're incredibly excited to be continuing our relationship with such a successful U.K. retailer," says Graham Saltmarsh, licensing director for the U.K. at Turner CN Enterprises. "Working with BHS on the launch of the Cartoon Network Kids Corner initiative, is a key part of our ongoing commitment to drive the presence of our brands in-store."

In 2009, BHS launched a Ben 10 promotion that saw an increase on all related merchandise. The retailer reports that of all licensed boys' apparel it sells, 30 percent features Turner Broadcasting brands.