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Betty Boop Touts Mascara in U.K.

Betty Boop Touts Mascara in U.K.
Allsorts Licensing has announced that the Lancôme Hypnôse Star Campaign starring top model Daria Werbowy and Betty Boop has launched in the U.K., exclusively at Selfridges. The campaign will roll out nationally Sunday. As part of the campaign,

Allsorts Licensing has announced that the Lancôme Hypnôse Star Campaign starring top model Daria Werbowy and Betty Boop has launched in the U.K., exclusively at Selfridges. The campaign will roll out nationally Sunday.

As part of the campaign, French director, Joann Sfar, has created a short film, Star Eyes, which mixes animation and live-action to showcase Lancôme’s new mascara. The film can be viewed on the Lancôme website and on YouTube.

To read more about the Lancôme Hypnôse Star Campaign, click here.

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