License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Home>Archive

Betty Boop Touts Mascara in U.K.

Betty Boop Touts Mascara in U.K.
Allsorts Licensing has announced that the Lancôme Hypnôse Star Campaign starring top model Daria Werbowy and Betty Boop has launched in the U.K., exclusively at Selfridges. The campaign will roll out nationally Sunday. As part of the campaign,

Allsorts Licensing has announced that the Lancôme Hypnôse Star Campaign starring top model Daria Werbowy and Betty Boop has launched in the U.K., exclusively at Selfridges. The campaign will roll out nationally Sunday.

As part of the campaign, French director, Joann Sfar, has created a short film, Star Eyes, which mixes animation and live-action to showcase Lancôme’s new mascara. The film can be viewed on the Lancôme website and on YouTube.

To read more about the Lancôme Hypnôse Star Campaign, click here.

Hide comments
account-default-image
user not logged in

More information about text formats

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Related