April 6, 2018
A co-branded licensing program has been kicked off by King Features featuring Betty Boop and the United Football League. Betty Boop will serve as the official fantasy cheerleader of the UFL and will be featured on team-themed merchandise.
Trevco Sportswear is the first licensee to join the program. The manufacturer will produce T-shirts this fall at retailers in UFL markets and local stadiums.
"This co-branded partnership marries two American icons—football and Betty Boop—into unique product that will have fans cheering," says David Golzman, licensing manager of King Features. "We're thrilled to extend Betty's presence with the UFL through this sportswear deal with Trevco and look forward to further expanding the UFL brand in the licensing arena."
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