The Shopkick project is rolling out this week at 187 stores in San Francisco, Los Angeles, San Jose, New York City and Chicago. By Oct. 1, the rewards platform will be available in Dallas, Minneapolis-St. Paul and Miami markets. The app allows an in-store customer the ability to instantly receive rewards ("Kickbucks"), which can be accrued over time, and then redeemed in the store or converted into Best Buy certificates through a user's Shopkick account. In addition, special offers can be added when a shopper scans barcodes of specific products.
"We think consumers have more opportunities than ever to bridge their digital and physical shopping experiences, particularly through smart phones and mobile technology," says Matthew Smith, vice president of marketing services for Best Buy. "We intend to explore
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