Brand Extensions Russia has been appointed to represent Russian car brand Marussia Motors in the first-ever international Russian brand licensing program.“Being the first licensing agency to build and develop a major Russian licensing program for the global market is a real privilege and this is a genuinely exciting licensing opportunity,” says Jane Evans, director, BER. “We were looking for a Russian brand that would excite the licensing world and this stylish, sleek and speedy supercar brand really fits the bill.”
Marussia Motors, the company behind the first premium supercar to be designed and developed in Russia, and part of a British/Russian Marussia Formula One team, will display a real Marussia B2 super car at the JELC/BER stand at Brand Licensing Europe, taking place Oct. 16-18 in London.
Along with its already well-known road and racing cars, Marussia has a number of new concept designs in the pipeline as part of its drive to position itself as a major automotive force in Russia and the world. The BER appointment is a significant part of that drive.
“We were delighted at the response to our fantastic new cars from both the public and specialist car aficionados,” says Nikolay Fomenko, president, Marussia Motors. “As trailblazers for a new and exciting direction for Russian car design we’re looking forward to working with BER, whose directors are well-known and extremely well-connected, and to showing off a Marussia car at Europe’s most important licensing show.”